How We Work
From Audit to Scheduled Appointments — in 90 Days or Less
Our engagement model is built for speed without shortcuts. Every step is sequenced to deliver patient acquisition results as early as possible while building the long-term organic authority that compounds over time.
01
Week 1–2
Practice Diagnostic
We audit your current search presence, patient acquisition costs, procedure mix, and competitive landscape — building a precise picture of where your practice stands in AI-generated search results, Google rankings, and paid performance. No generic templates. Every practice gets a custom growth gap analysis.
02
Week 2–3
Revenue-Mapped Strategy
Your growth strategy is built around the procedures that generate the highest case value in your specific market — implants, Invisalign, full-arch, cosmetic, or high-volume family dentistry. We model expected new patient volume, cost-per-lead targets, and 12-month revenue projections before a single ad goes live or a single page is written.
03
Month 1
Technical Foundation
AEO and SEO performance is built on technical infrastructure. We implement schema markup for dental services, optimise Core Web Vitals, resolve crawl errors, build the entity authority signals that AI models use to identify credible dental sources, and deploy HIPAA-compliant conversion tracking that captures true lead attribution.
04
Month 1–3
Authority Content Deployment
Every high-value procedure and geographic target gets deep, clinically accurate content written to rank in traditional search and to be cited in AI-generated answers. Our dental content meets E-E-A-T standards with verified author credentials, accurate clinical descriptions, and the depth that Google and AI platforms require to establish genuine expertise.
05
Month 1 onward
Campaign Activation & Optimisation
Paid media campaigns launch with procedure-specific landing pages, granular bid strategies, and conversion tracking connected to actual appointment bookings — not just form fills. We optimise weekly based on real CPL and case value data, not vanity metrics.
06
Ongoing
Monthly Reporting & Iteration
Every month you receive a clear report anchored in practice economics: new patients acquired by channel, cost per new patient, estimated case value generated, and the organic equity building in your SEO authority. We adjust the strategy as results data accumulates and market conditions shift.