Terms & Conditions

These Terms constitute a legally binding agreement between you (“Client,” “you,” or “your”) and Best AEO Agency. Your access to or use of the Site — including submitting contact forms, requesting a strategy session, or entering into a service agreement — constitutes your unconditional acceptance of these Terms and our Privacy Policy, which is incorporated herein by reference.

These Terms apply to all visitors, prospective clients, and clients of Best AEO Agency. If you are entering into these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity.

Best AEO Agency provides digital marketing services including, but not limited to:

• Search Engine Optimisation (SEO) for dental and healthcare practices
• Answer Engine Optimisation (AEO) — structured content optimised for AI-generated answers
• Generative Engine Optimisation (GEO) — visibility in generative AI platforms including ChatGPT, Perplexity, Google AI Overviews, and Claude
• Google Ads management (paid search and Performance Max)
• Meta Ads management (Facebook and Instagram advertising)
• Conversion-optimised website design and development
• Content strategy, copywriting, and blog management
• Analytics setup, reporting, and growth consulting

Service specifics, deliverables, timelines, and fees are governed by individual written service agreements or statements of work (“SOW”). These Terms apply in addition to, and do not supersede, any applicable SOW unless expressly stated therein.

You represent and warrant that:

• You are at least 18 years of age or the age of majority in your jurisdiction;
• You have the legal authority to enter into binding contracts;
• All information you provide to us is accurate, current, and complete;
• Your practice, business, or organisation is properly licensed and operates in compliance with all applicable federal, state, and local laws;
• For healthcare clients: you maintain appropriate HIPAA Business Associate Agreements (BAAs) with all relevant vendors and will not transmit Protected Health Information (PHI) to us without a signed BAA in place;
• For cannabis-industry clients: your business holds all required state and local licences and you will comply with applicable state advertising regulations, including restrictions under your state’s cannabis advertising laws.

Services are formally engaged through a signed proposal, service agreement, or statement of work. A verbal commitment, email confirmation, or strategy session does not constitute a binding service engagement.

Unless otherwise specified in writing, service agreements have a minimum initial term of three (3) months. Either party may terminate with thirty (30) days’ written notice after the initial term. Cancellation during the initial term may result in an early termination fee as specified in your service agreement.

We reserve the right to decline or discontinue services to any party at our sole discretion, including where we determine a conflict of interest exists (e.g., competing practices in the same geographic market).

Fees are as set forth in your service agreement. Unless otherwise stated, monthly retainers are due in advance on the first business day of each service month. Ad spend budgets are billed separately and may be charged directly to your payment method on file or invoiced at the beginning of the billing cycle.

• Late Payments: Invoices unpaid after 10 days may incur a late fee of 1.5% per month (18% APR) on the outstanding balance, or the maximum permitted by applicable law, whichever is less.
• Suspension: We reserve the right to pause or suspend services for accounts with invoices more than 15 days past due.
• Refunds: Due to the nature of digital marketing services, fees paid for services rendered are non-refundable. Setup fees are non-refundable under any circumstances.
• Ad Spend: Unused ad spend credits may be carried forward at our discretion; unused balances upon account termination are non-refundable unless expressly agreed in writing.

Our Content: All content on this Site — including text, graphics, logos, blog posts, case studies, templates, frameworks, and software — is owned by or licensed to Best AEO Agency and is protected under U.S. and international copyright, trademark, and intellectual property laws. Unauthorised reproduction, distribution, or use is prohibited.

Work Product: Upon full payment of all fees, client-specific deliverables (e.g., website copy, custom content, ad creative) produced exclusively for your practice are assigned to you. Proprietary methodologies, frameworks, templates, reporting dashboards, and processes developed by Best AEO Agency remain our exclusive intellectual property.

Client Materials: You grant us a non-exclusive licence to use your logos, brand assets, practice information, and content solely to perform the agreed services. You represent that you own or have the right to use all materials you provide to us.

Case Studies & Portfolio: We may reference your practice as a client and use anonymised, aggregated performance data in our marketing materials unless you notify us in writing that you object. We will never disclose confidential patient information or PHI.

“Confidential Information” means any non-public information either party discloses to the other that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure.

Both parties agree to: (a) hold Confidential Information in strict confidence; (b) not disclose Confidential Information to third parties without prior written consent; and (c) use Confidential Information only for the purposes of performing or receiving the services.

Our collection and use of personal information is governed by our Privacy Policy. We comply with applicable data protection regulations, including the Children’s Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA/CPRA), and where applicable, the General Data Protection Regulation (GDPR).

Digital marketing results are subject to numerous variables outside our control, including search engine algorithm changes, competitive market dynamics, local economic conditions, practice capacity, patient conversion rates, and changes to third-party advertising platforms.

Best AEO Agency makes no guarantees of specific rankings, traffic volume, patient acquisition numbers, or revenue outcomes. Any case studies, projections, or performance examples shared are for illustrative purposes only and do not constitute a promise or guarantee of similar results.

As required by the FTC Act Section 5 and the FTC Endorsement and Testimonial Guidelines, all client testimonials and case studies represent the experiences of specific individuals and are not typical. Your results will vary.

Where services involve access to or processing of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA), a separate Business Associate Agreement (BAA) must be executed prior to any such access.

You, as the Covered Entity, are solely responsible for ensuring your practice’s HIPAA compliance, including but not limited to proper patient consent, Notice of Privacy Practices, and securing PHI on systems you control. We will not process, store, or access PHI without a signed BAA.

Advertising targeting for dental and healthcare clients must comply with HHS HIPAA guidance, the Google Ads Healthcare and Medicines Policy, and Meta’s Advertising Standards. You agree not to share patient lists, health condition data, or PHI with advertising platforms without proper authorisation and de-identification.

You agree not to use the Site or our services to:

• Violate any applicable federal, state, local, or international law or regulation;
• Engage in deceptive, misleading, or fraudulent marketing practices;
• Infringe upon the intellectual property rights of any third party;
• Transmit PHI without a signed BAA in violation of HIPAA;
• Submit false or misleading information to us or to advertising platforms;
• Use our services to promote products, services, or content that is unlawful, harmful, defamatory, or violates platform advertising policies;
• Attempt to gain unauthorised access to our systems, other accounts, or computer networks;
• Reverse engineer, copy, or replicate our proprietary methodologies, frameworks, or reporting systems;
• Use our content or brand materials without express written permission.

Our services involve the use of third-party platforms including Google (Google Ads, Google Analytics, Google Search Console), Meta (Facebook and Instagram), Semrush, and others. Your use of these platforms is subject to their respective terms of service and privacy policies:

• Google Terms of Service & Google Ads Policies
• Meta Terms of Service & Meta Advertising Standards
• Semrush Terms of Service
• Formspree Terms of Service (contact forms)
• Vercel Terms of Service (website hosting)

We are not responsible for the availability, accuracy, or compliance of third-party platforms. Changes to third-party platform policies, algorithms, or ad formats may affect campaign performance and are outside our control.

Either party may terminate a service agreement as specified therein. We reserve the right to immediately suspend or terminate services and your access to the Site, with or without notice, for:

• Material breach of these Terms or any service agreement;
• Non-payment of fees;
• Conduct we determine, in our sole discretion, is harmful to other clients, third parties, or our business;
• Where continued service would require us to violate applicable law or third-party platform policies.

Upon termination, all licences granted herein immediately terminate. Sections 6 (Intellectual Property), 7 (Confidentiality), 8 (Results Disclaimer), 13 (Limitation of Liability), 14 (Indemnification), and 15 (Dispute Resolution) survive termination.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BEST AEO AGENCY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR OUR SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE TOTAL FEES YOU PAID TO US IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow the exclusion or limitation of certain types of liability; in those jurisdictions, our liability is limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless Best AEO Agency and its officers, directors, employees, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your use of the Site or services; (b) your violation of these Terms; (c) your violation of any third-party right, including intellectual property or privacy rights; (d) your breach of any applicable law or regulation; or (e) any content or materials you provide to us.

These Terms are governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of law provisions.

Informal Resolution: Before initiating any formal proceeding, both parties agree to attempt in good faith to resolve any dispute through informal negotiation for at least 30 days after written notice of the dispute.

Binding Arbitration: If informal resolution fails, any dispute shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall take place in Maricopa County, Arizona. Judgement on any arbitration award may be entered in any court of competent jurisdiction.

Class Action Waiver: You waive any right to participate in class action litigation or class-wide arbitration.

Exceptions: Either party may seek emergency injunctive or equitable relief from a court of competent jurisdiction to prevent irreparable harm pending arbitration.

We reserve the right to update or modify these Terms at any time. Material changes will be posted on this page with an updated “Last updated” date. We may also notify active clients via email. Your continued use of the Site or services after any changes constitutes acceptance of the revised Terms.

We recommend reviewing this page periodically. Previous versions are available upon written request.

For questions about these Terms, please contact us: