Services

One system. Six services. Built around new patients.

Search, AI answers, paid media, and your website — engineered to work together so every channel lowers the cost of the others. We measure success the way practice owners do: new patients per month, cost per new patient, case value, and schedule fill rate.

$800–$4,000+
Value of one new patient
$1,500–$10,000+
Typical patient lifetime value
$3,000–$50,000+
Single implant case value
6 channels
Managed as one system
How It Fits Together

Visibility, demand, and conversion — in that order.

Most practices buy marketing channels in isolation. Each vendor optimises its own numbers, and nobody owns the cost per new patient. We run all three layers as one pipeline.

LAYER 01

Visibility

Be found and cited — in Google, the Local Pack, and every major AI answer engine.

LAYER 02

Demand

Reach patients who are ready now, and create demand for high-value cases before they search.

LAYER 03

Conversion

Turn every click, call, and AI referral into a booked appointment on your schedule.

All Services

Every channel your next patient uses to find you.

Dental SEO

Visibility layer

Own the Local Pack for every procedure you want more of.

Google Business Profile optimisation, procedure-level service pages, technical SEO, and local citation authority — built so patients searching "dentist near me" or "dental implants [city]" find your practice first.

Best for: Practices that want compounding organic new patient flow without paying per click.

Explore SEO

What’s included

  • Google Business Profile optimisation
  • Procedure & location page architecture
  • Technical SEO & Core Web Vitals
  • Local citation & review velocity programme

Primary KPI

Organic new patients / month

AEO — Answer Engine Optimisation

Visibility layer

Be the practice AI names when patients ask.

Entity architecture, JSON-LD schema, and answer-first content that make your practice the cited answer in ChatGPT, Perplexity, Google AI Overviews, and Copilot for the questions patients ask before booking.

Best for: Practices in competitive markets where AI answers now shape the shortlist.

Explore AEO

What’s included

  • Entity & Knowledge Graph build
  • Full schema implementation (Dentist, MedicalProcedure, FAQPage)
  • 40–60 page AI-optimised FAQ library
  • Monthly AI citation monitoring

Primary KPI

AI citation share across target queries

GEO — Generative Engine Optimisation

Visibility layer

Shape how AI explains your procedures — not just whether it mentions you.

Deep topical authority, earned-media mentions, and clinical content that generative models use as source material — so AI synthesises answers using your framing, your expertise, and your practice name.

Best for: Specialists and multi-location groups building long-term category authority.

Explore GEO

What’s included

  • Topical authority mapping
  • Clinical long-form content (2,000–3,500 words)
  • Earned-media & third-party mention acquisition
  • Cross-model visibility reporting

Primary KPI

Brand mention share in generative answers

Google Ads for Dentists

Demand layer

Capture high-intent patients the day they decide.

Procedure-level campaign architecture, Quality Score engineering, and dedicated landing pages that lower cost per click and cost per new patient on implants, Invisalign, emergency, and general dentistry.

Best for: Practices that need predictable new patient volume in the next 30–60 days.

Explore Google Ads

What’s included

  • Procedure-segmented Search & Performance Max
  • Negative keyword & geo-fencing strategy
  • Call tracking with booked-appointment attribution
  • Landing page A/B testing

Primary KPI

Cost per new patient

Meta Ads for Dentists

Demand layer

Create demand for high-value cases before patients start searching.

Three-stage Facebook and Instagram funnels — awareness, consideration, consult booking — built for implants, veneers, full-arch, and cosmetic cases where one patient can be worth $3,000 to $50,000+.

Best for: Practices growing implant, cosmetic, and elective case volume.

Explore Meta Ads

What’s included

  • Three-stage funnel architecture
  • Video & static creative production
  • Lead qualification & speed-to-lead workflows
  • HIPAA-conscious audience strategy

Primary KPI

Qualified consults booked / month

AI-Driven Website Design

Conversion layer

A website that converts visitors, lowers CPC, and gets cited by AI.

Conversion-engineered sites with structured data, fast load times, and procedure-specific landing pages — the foundation that makes every other channel cheaper and more effective. Built for all industries we serve.

Best for: Practices whose current site leaks leads or scores poorly on Core Web Vitals.

Explore Website Design

What’s included

  • Conversion-first UX & copywriting
  • Schema-ready, AI-crawlable architecture
  • Sub-2-second load performance
  • Online booking & call tracking integration

Primary KPI

Visitor-to-booking conversion rate

Impact by Metric

Which service moves which number.

Paid media drives volume fastest. SEO, AEO, and GEO build an asset that lowers acquisition cost over time. Your website multiplies both.

ServiceNew patients / moCost per new patientCase valueSchedule fill rateLong-term asset value
SEOPrimaryPrimarySupportingSupportingPrimary
AEOSupportingPrimaryPrimary—Primary
GEOSupportingSupportingPrimary—Primary
Google AdsPrimarySupportingSupportingPrimary—
Meta AdsPrimarySupportingPrimaryPrimary—
Website DesignSupportingPrimarySupportingSupportingPrimary
Engagement Paths

Start where your practice is today.

Scope and investment are set after a strategy session based on your market, case mix, and growth targets.

Foundation

Single-location practices building a durable base

  • Dental SEO
  • AI-Driven Website Design
  • AEO technical foundation (schema + entity)

Best when your site and local presence need to be fixed before scaling spend.

Most common

Growth

Practices ready to add 15–30 new patients per month

  • Everything in Foundation
  • Google Ads (procedure-level)
  • Full AEO programme + citation monitoring

The most common engagement — organic compounding plus immediate paid demand.

Dominance

Multi-location groups, DSOs, and specialists

  • Everything in Growth
  • Meta Ads high-value case funnels
  • GEO category authority programme
  • Portfolio-level reporting

Full-stack visibility, demand, and conversion across every channel and location.

Individual results vary based on market conditions, competitive density, and practice readiness. No ranking, citation, or patient-volume guarantees are expressed or implied. See our Terms & Conditions.

FAQ

Questions about our services

You can start with one. Most practices begin with the channel that addresses their biggest constraint — usually the website or Local Pack visibility — then layer in paid media and AI search once the foundation converts. We map this in the strategy session based on your current new patient volume, cost per new patient, and case mix.

Free Strategy Session

Let’s Map Exactly What It Will Take to Fill More Chairs With Every Channel

In 30 minutes we’ll audit your current marketingpresence, show you exactly where you’re leaving new patients on the table, and give you a clear picture of what it costs to fix it. No pitch decks. No obligation.

  • Current marketing visibility audit for your practice
  • Competitive gap analysis for your top 3 procedures
  • Estimated new patient potential and projected ROI
  • Honest assessment of timeline, scope, and investment

No obligation. No pitch deck. Results within 2 business days.