Insights & Strategy

AEO, GEO & Dental Marketing Intelligence

Practical insights for practice owners navigating AI search, new patient acquisition, and digital marketing that actually moves production numbers.

GEO

GEO Strategy for Dental Practices: How to Make Your Clinical Voice the Source AI Uses

Generative Engine Optimisation goes deeper than getting cited in AI answers. It's about making your practice's language, framing, and expertise the raw material AI models synthesise when patients ask about dentistry. Here's how to build that kind of authority.

July 31, 202612 min read
Dental SEO

Dental SEO and the Local Pack: How to Rank Where 76% of New Patients Are Actually Looking

The Google Local Pack — the map with three practice listings — drives more new patient calls than organic rankings for most dental searches. Here's the exact framework for dominating it in your market.

July 31, 202613 min read
Meta Ads

Meta Ads for Dental Implants and Cosmetic Cases: How to Build Demand Before Patients Start Searching

Google Ads captures patients who are already searching. Meta Ads creates patients who weren't. Here's the exact strategy for using Facebook and Instagram to fill your implant and cosmetic schedule with high-value cases.

July 31, 202612 min read
Google Ads

Google Ads for Dental Practices: A Strategy That Actually Lowers Your Cost Per New Patient

Most dental practices overpay for Google Ads clicks and underperform on conversions. Here's the exact strategy we use to reduce cost per new patient, improve Quality Score, and build campaigns around your highest-value procedures.

July 31, 202611 min read
GEO

GEO vs SEO vs AEO: What's the Difference and Which Does Your Dental Practice Actually Need?

Three acronyms. Three distinct disciplines. One practice that can't afford to get this wrong. Here's a plain-English breakdown of SEO, AEO, and GEO — and how they work together to drive new patients.

July 22, 20269 min read
AEO

What Is Answer Engine Optimisation (AEO) — And Why Every Dental Practice Needs It Now

ChatGPT, Perplexity, and Google AI Overviews are replacing the traditional search results page. Here's exactly what AEO is, how it works, and what it means for your patient acquisition.

July 15, 20267 min read

Ready to put these strategies to work for your practice?

Request a Free Strategy Session