Google Ads captures patients who are already looking. Meta Ads create the desire in patients who haven’t started searching yet. For high-value elective procedures — implants, cosmetic cases, Invisalign — the patient journey starts on a feed, not a search bar.
Channel Strategy
Four Systems
We build layered audience structures using your patient data, lookalike modelling, and interest-intent signals — so every dollar reaches people statistically similar to your best patients, in your service radius.
Creative is the single biggest lever in Meta performance. We develop thumb-stopping hooks, patient-psychology-driven copy, and visual concepts that stop the scroll and communicate procedure value in the first 3 seconds.
A Meta lead is a raised hand, not a booked appointment. We build qualification funnels that pre-screen for procedure intent, budget awareness, and timeline — so your front desk spends time on real prospects.
Most patients need 3–5 touchpoints before booking. Our retargeting system follows website visitors, video viewers, and lead form abandoners with procedure-specific messaging matched to where they are in the decision cycle.
Campaign Objectives
Meta's Lead Generation objective uses Instant Forms that load natively inside the app — no website redirect, no friction. For high-value procedures like implants and Invisalign, we pre-qualify inside the form with budget and timeline questions before the lead hits your CRM.
Ad Formats
High-contrast before/after visuals, procedure outcome photography, and direct-response offers. Best for lead generation and retargeting.
Hook-driven format that stops the scroll in the first 3 seconds. Procedure education, doctor authority, and patient journey formats.
Multi-card format for showcasing multiple procedures, multiple before/afters, or a step-by-step procedure walkthrough in a single ad unit.
Native form that captures leads without leaving Meta. Pre-qualification questions reduce junk leads and improve front desk conversion rates.
Full-screen vertical format with the highest share of mobile dental browsing time. 9:16 vertical video with bold text overlays.
Meta's automated placement system feeds your creative to the best-performing surfaces — Feed, Reels, Stories, Messenger — using AI optimisation.
Common Questions
Free Strategy Session
In 30 minutes we’ll audit your current Meta Adspresence, show you exactly where you’re leaving new patients on the table, and give you a clear picture of what it costs to fix it. No pitch decks. No obligation.